Leading with Love in 2022 with Samantha Slaven

“LEAD WITH LOVE.”

Samantha is a former consumer magazine editor and copywriter/marketer who morphed into a publicist with the launch of her eponymous, LA-based lifestyle PR agency in 2002. With a focus on beauty, health/wellness, fitness, fashion and lifestyle accounts — all of her personal obsessions! — she is also mom to a tween and wife of a fellow entrepreneur.

What was the biggest lesson you learned from 2021?

That remote work WORKS, and I can open my hiring pool to candidates outside of our home base of LA. Also, I sort of weirdly love Zoom meetings as my clients are spread out all over the country, and the regular "face time" has been valuable in deepening relationships.

How are you preparing for 2022?

Gearing up for real-life events again - we and our clients miss them! - and continuing to keep an eye on industry trends to ensure we're early adapters. I'm also solidifying my network of fabulous female founders, as I have an amazing support group!

What advice would you give other female founders that are looking to create big success in 2022?

There was a lot of staff reshuffling in 2021 - work hard to find a team you love, and work doubly hard to keep them!

What’s your 2022 mantra?

Lead with love.