Kathleen London has brought a taste of the UK to the Main Streets of Michigan- building upon years of retail industry experience to found London Beauty, a cheeky beauty space that allows customers to express and embrace their individuality through independently owned, cruelty-free makeup and skincare products.

What was the biggest lesson you learned from 2021?

Go with the flow! If you think you have it all figured out, realize that you don’t. Look around, create partnerships and keep moving forward.

How are you preparing for 2022?

By looking at what we have worked on in the past 2 years, and using those lessons to guide us! Over the pandemic, London Beauty has had some time to run a really tight ship. We’re looking to use those lessons to grow instead of just “going back to normal”.

What advice would you give other female founders that are looking to create big success in 2022?

Work with each other! I have found an incredibly supportive group of like-minded female founders to join forces with. They have provided me with a way to test ideas, round out events, and look for new ways to collaborate. We truly have each other’s best interests at heart.