Tell us in a few sentences how your brand helps others?

The TonerBum allows busy women to perform a super quick and effective 5min workout in the comfort of their home that makes them feel more healthy fit and confident!

When you started your most recent path, did you ever envision that you would be where you are now?

Deep passion for empowering women to be the best version of themselves.

Was there ever a time that things didn't fall into place, struggles or challenges? What were they and how did you get past it and grow from the experience?

I had an unplanned pregnancy at 23 and chose to take on the challenge of raising my son completely on my own. I have a strong faith and believe that with God all things are possible so I choose to give my son life and persevere towards not giving up on my dreams - no matter what. I chose to be the hero of my life!

What was the biggest lesson you learned during this journey?

That struggles, pain, challenges and suffering is a true gift. Once you see that, the magic begins.

What would you tell a FEM that is struggling in her business and feeling like it's too difficult?

Soften, breath and take a look at the bigger picture. Once you are calm and collective you can make better decisions, especially listening to your deep intuition. Do not let the ego of forcing things or expecting certain things to happen, they will if it is meant for you - and yes with a lot of hard work do not be afraid of challenges, embrace and learn to love them.

What continues to inspire you to keep on growing your business?

The ongoing journey of always growing. In my skillsets, strengths, wisdom, life perspectives, patience and endurance. I grow with my companies through the challenges.

Final advice for those thinking of starting a business or looking to grow their current business?

Prepare for it to be the most challenging ride of your life times 100X. Bringing a company to life is much like giving birth, then raising a child. It will be the most painful and challenging experience of your life - physically, mentally and emotionally. My advice is change your perspective on the way you look at challenges and pain, choose to see it as a gift and opportunity to grow, yourself, your company and your children (if you have them). Be strong, be brave and resilient. And allow yourself to have moments of weakness too where you can rest from being strong all the time, find a safe place where you can release it all, tears, anger tension and whatever that you are feeling in the moment, for me it is my yoga practice, prayers, meditation and spending time in nature to heal.

Where can FEMS follow your journey or connect with you?

@alina_inventor - https://instagram.com/alina_inventor

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